Client Interview: Dani Wales / Seddon House

Client Interview: Dani Wales / Seddon House

Woodcut - Client ReviewRecently, WOODCUT had the pleasure of working with Dani Wales and Dan Reilly on their Seddon renovation. Having starred twice on the Block, the duo knows a thing or two about designing and renovating, and has since launched their business, Red Door Project.

It was their innate passion and natural talent for the construction industry that led them to success on The Block and then again to The Block All Stars. They have since lived and breathed the industry, delving further into the management and design aspects and honing their skills every step of the way. After renovating their own home in Seddon, Dan and Dani turned their attention to recreating that experience for others.

Here, we gain a little bit of insight into the renovation experience, and the important lessons learned along the way.

Can you tell me a bit more about your Seddon project, you can also talk about Red Door Project here too if you like.

Our Seddon project was a big work in progress, and still remains that way…a little bit anyway. During our second stint on the Block in Sydney, we started looking for a renovator to purchase back in Melbourne’s Inner West that we could dive right into as soon as we finished filming. There was heaps on the market at that time and it was definitely a buyers’ market. Seddon had been on the market for over a year as it was basically just a pile of timber frames and a facade. It was the one we kept coming back to as we slowly began to miss out on other properties we were interested in in the area. Once we bought the property, we wanted to ensure we put our all into this place and really showcase what our business Red Door Project was capable of.

The Block is a great platform, but it’s actually quite restrictive due to time and budget, and we feel our absolute best wasn’t on show throughout the series. Plus, we’ve both up skilled and learnt an awful lot since the show finished in 2013. Seddon was definitely a heartbreaker though, and everything that could have gone wrong, absolutely did.

What was the process of picking the perfect floor?

I consulted with an Interior Designer friend of mine to help me select my finishes as I wanted to get multiple opinions on the direction we should take. I had a vision in my mind, but sometimes our taste can be polarising, and I didn’t want to polarise anyone with the Seddon project. We have dogs so I knew dark floors were most likely out of the equation, and as I decided to go with most dark cabinetry, I knew light floors would provide the perfect contrast. I sampled almost every light/white floor available on the market and it ended up being WOODCUT’s White/Grey that was the perfect fit.

Can you tell us a bit about the process of working with WOODCUT?

WOODCUT was amazing and very accommodating. I tend to freak out in the days/hours after I make big decisions and the guys assured me I’d made the right decision and that the floor would look amazing. We opted to install the floor ourselves and then have WOODCUT install the staircase.

What was the style and aesthetic you were aiming for in your beautiful Seddon home?

The overall style was minimal Melbourne with a hint of Scandi. I have a lot finishes and products by local designers and makers, which is important to me, and I feel Melbourne has a very unique and stylish aesthetic all of its own.

Bringing the lighter floors and white walls through definitely lent itself to my love of good Scandi design. The general feedback from visitors is their amazement at how light, bright and open the house is which is in part is thanks to the incredible flooring. Literally everyone who walks through the doors comments on how much they love the floor.

What difference do you think a beautiful floor makes in a house?

Flooring makes all the difference. If we had opted for darker floors, they would have sucked up all of our natural light. The flooring can literally make or break the overall aesthetic so it’s important to get right the first time… otherwise it’s a very expensive mistake.

What tips would you give someone who is in the process of picking a beautiful floor for their home?

Consider your flooring with every other finish for your home as they will all intertwine. I did a full materials board that included samples of everything from tiles, tap ware, curtains, cabinetry and paint colours. Even potential fabrics I may use in my furniture. You can never been over prepared in a renovation.